Interested in web design strategy tips for a lucrative inbound sales campaign?

Inbound marketing campaigns depend heavily on solid web design strategy for enduring success. Keep in mind your website serves as your around-the-clock salesperson, handling the needs and desires of all your potential clients. Your website needs to deliver the goods to a wide variety of people, so it must be attractive, informative, and user-friendly.  With Google’s Matt Cutts predicting mobile searches surpassing desktop searches in 2014, your site should be mobile friendly.

Setting up your inbound marketing website for success means equipping it with the essential tools necessary for making sales. It’s sort of like training a human salesperson: he needs to know your products inside and out, and he has to have an angle that will hook each prospect coming through the door.

Your web design strategy should craftily weave these 6 design elements together to achieve the goals of branding your company and drawing in your prospects:

1.  Fonts

A unique font is good because it makes your website and your brand memorable. But stay away from fonts that are too unique or quirky– next thing you know, your website is illegible and people will be driven away, right into your competition’s open arms.  To find the best font for your website, you can browse through hundreds of Google Fonts.

2.  Navigation

Now that people can read your website, you have to make sure they can quickly find what they are looking for. Drop-down menus and buttons should be clearly and logically labeled. Don’t make people guess at where desired information is kept on your website. This is another sure-fire way to turn off your readers.

3.  Content

The written content on your website needs to serve two functions: to inform and engage your readers, and to keep the attention of the search engines. Carefully crafted keyword-rich content is still a must for successful web design strategy. If you don’t have the time, skill or interest to write good content, hire someone who does.

4.  Images

Simple, colorful images will help keep visitors interested in your website. Web pages full of vast swaths of text are boring, even for grownups. Break things up a bit with cool images that are relevant but not too distracting. Good stock images are cheap, and will serve your website well.

5.  Videos

All great websites now feature videos, and your site must as well. Short, informative videos can demonstrate your latest product, introduce your company, or remind prospects of the problem your services will solve. Add a little production value with basic editing software to make your videos fun, brief, and interesting.

6.  Call to action

This element must be crystal clear and extremely easy to find. All of the content on your website should point readers to this one point: what do you want them to do before they leave your website? Click the button, make a purchase, and solve their problems.

Conceiving your web design strategy is the first important step in building a lucrative site. A lot of thought should be put into these 6 elements of design in order to avoid wasting time and money during the building process.

If you feel like you could use a hand with getting your web design strategy off the ground, click to get started today by accessing your complimentary SEO analysis from PersistSEO.